YARO
High Performance in Any Market or Weather condition.
Introducing the YARO Video Marketing Campaign—crafted by ZooLeey, designed to inspire.
In a world where clarity matters, video brings the story of YARO’s Passive-House-friendly windows and doors to life. Our expert filmmaking team showcased YARO’s top strengths: performance, efficiency, and trust, while addressing key pain points regarding customer service questions.
ZooLeey’s sleek campaign not only showcases YARO’s superior products but also simplifies the decision-making process. It’s more than just marketing—it’s your answer.
ROI & Business Impact
Step into the future of marketing with ZooLeey’s breakthrough video campaign for YARO. As Cambridge’s leading distributor of high-efficiency windows and doors, YARO needed to rise above the competition in the Boston market.
ZooLeey’s campaign delivered, showcasing YARO’s Passive-House-friendly products in a compelling, informative way that resonated with customers. By highlighting key benefits like energy efficiency and superior design, the campaign answered common customer concerns while elevating the brand.
The impact was undeniable. With fewer customer service calls, a significant ROI, and an influx of new clients, YARO cemented its position as the top choice for sustainable, high-performance windows and doors in the region.
ZooLeey’s strategic use of video didn’t just market a product—it transformed YARO’s business.
ZooLeey, in close collaboration with YARO’s CEO, executed a finely tuned marketing strategy that targeted the key players in the construction industry—civil engineers, developers, investors, installers, and general contractors.
Together, they identified a precise audience and developed a powerful approach that aligned perfectly with YARO’s marketing goals: to educate, engage, and drive demand among professionals who are shaping the future of energy-efficient building.
The strategy focused on creating a series of YouTube marketing videos that spoke directly to the technical needs of construction experts while also appealing to a wider homeowner audience.
By showcasing the superior performance, sustainability, and long-term value of YARO’s high-efficiency windows and doors, the campaign positioned YARO as the go-to choice for both the professionals who specify materials and the homeowners who request them.
This dual approach helped YARO expand its reach, not only solidifying its standing in the Boston market but also increasing demand from those looking to build or renovate with the best materials available.
Target Audience & Strategy Alignment
Creative Process
The creative process behind YARO’s video marketing campaign was driven by ZooLeey’s deep understanding of both the product and the target audience.
The ZooLeey marketing team knew that success depended on demonstrating the precise technical features of YARO’s high-performance windows and doors, catering specifically to construction professionals like engineers, contractors, and developers.
Our filmmaking team aimed to create videos that not only addressed common customer service questions but also showcased YARO’s products in a way that would appeal to a broader audience, including homeowners looking for top-tier energy efficiency.
With invaluable input from YARO’s CEO, the ZooLeey team spent extra time learning the mechanics and technical specifications of each YARO product before any filming began.
This allowed us to craft scripts that accurately reflected the products’ strengths, set up locations that highlighted their real-world applications, and develop a long-term strategy to continuously address the needs of the target audience.
The result was a video campaign that not only informed and educated but positioned YARO as the go-to solution for high-efficiency windows and doors in the Boston market.
For Your Consideration.
ZooLeey’s video campaign for YARO redefined what’s possible in marketing. By targeting construction professionals and homeowners alike, we showcased YARO’s high-efficiency windows and doors with precision and clarity.
With a strategy built on answering customer concerns and highlighting key features, we helped YARO solidify its leadership in the Boston market. Ready to elevate your business?