Red Ribbon Wine Collection
Product Case Study
Introducing the Red Ribbon Wine Collection — where luxury meets simplicity. When words aren’t enough, video marketing takes center stage, bringing their products to life.
Through vivid demonstrations, customers can see, feel, and understand how each item in the Red Ribbon Wine Collection performs. The result? Fewer questions, quicker buying decisions, and a seamless customer experience.
Video hasn’t just elevated their brand; it’s eliminated the bottleneck of customer support, allowing the quality of their products to shine through.
ROI & Business Impact
ZooLeey’s storytellers worked directly with The Red Ribbon Wine Collection leadership to create a series of videos that precisely addressed their customer support bottleneck.
By diving deep into the brand’s most common customer inquiries, The ZooLeey team crafted engaging scripts that highlighted the unique features and usage of each product.
ZooLeey’s filmmakers worked closely with the in-house talent to ensure authenticity and brand consistency.The result? Fun-to-watch yet highly informative content, now featured on Red Ribbon’s YouTube channel and website.
These videos have not only improved customer understanding but also slashed support inquiries, delivering a significant boost in ROI. Fewer resources spent on support mean more focus on what matters: growing the brand.
Target Audience & Strategy Alignment
Targeting the right audience was crucial to the success of Red Ribbon Wine Collection’s video campaign. Leadership clearly defined their ideal customer: retired older adults eager to understand the full range of the brand's products.
With this in mind, ZooLeey’s filmmaking team crafted a strategy that combined humor, charm, and clear information to engage this audience effectively.
The result was four informative and educational short videos that not only highlighted the benefits of each product but also connected with viewers in a relatable, entertaining way.
These videos became a key asset, showcased both at local county fairs and on the Red Ribbon Wine Collection’s website, driving engagement and sales.
Creative Process
The creative process between Red Ribbon Wine Collection and ZooLeey was a true collaboration, with the CEO of Red Ribbon playing a pivotal role in shaping the vision.
Together, we developed the look, feel, and script to align with the strategic goals of the campaign. The aesthetic of the location was a key element in bringing the brand to life, so much of our work focused on creating a welcoming environment that perfectly reflected Red Ribbon’s identity.
With their top salesman as the on-screen talent, we tapped into his real-life experience to craft the four scripts, ensuring authenticity in every line. We always encourage client involvement, and in this case, having the CEO on set was invaluable.
Her input was essential, making her not just a presence but a true collaborator in the production process. The result? Videos that authentically captured the brand’s essence, resonated with its target audience and solved their pain points.
For Your Consideration.
We worked closely with the Red Ribbon Wine Collection to create a series of engaging, brand-aligned videos that targeted their ideal audience. Collaborating directly with their CEO, we developed a welcoming aesthetic, tapped into the real-life expertise of their top salesman, and delivered four informative videos that resonated with retired adults.
Our hands-on, client-first approach ensures every project is a true reflection of the brand. Ready to bring your vision to life? Book your FREE consult call today and let’s create something extraordinary together!