SIGA
Sustainability in Video Marketing.
IIn a world where innovation meets sustainability, ZooLeey has been the catalyst behind SIGA's rise in the US market.
As the video production powerhouse, ZooLeey crafted compelling stories that showcased SIGA's eco-friendly construction materials in ways that words simply couldn’t.
By bringing SIGA’s vision to life, we connected with eco-conscious builders and architects, helping SIGA gain critical market share.
With every frame, ZooLeey made SIGA’s commitment to a greener future unmistakable. Welcome to the future of video marketing.
ROI & Business Impact
ZooLeey’s creative video strategy transformed SIGA’s social media presence, engaging audiences with informative yet fun content that highlighted the benefits of their eco-friendly construction products.
By turning technical features into compelling stories, ZooLeey helped SIGA grow a loyal following, sparking conversations across platforms and boosting brand visibility.
The result? Over the last three years, SIGA North America has seen significant growth in both sales and market share.
Thanks to ZooLeey’s targeted video campaigns, SIGA not only captured the attention of eco-conscious builders but also converted engagement into real business impact, driving measurable ROI.
Target Audience & Strategy Alignment
ZooLeey and SIGA started by defining a clear target audience—builders and developers in the US—then designed a video marketing strategy that resonated with their specific needs.
Together, they identified the key concerns and questions these professionals face, crafting content that was both informative and entertaining.
By addressing real-world challenges, ZooLeey produced engaging videos that built trust and kept the audience coming back for more.
Leveraging SIGA’s already strong European branding, ZooLeey created an ongoing campaign, distributing tailored content across all major social media platforms.
This consistent and targeted approach not only strengthened SIGA’s visibility in the US but also deepened connections with eco-conscious developers, driving engagement and ultimately contributing to the brand’s growth in North America.
Creative Process
The creative process between ZooLeey and SIGA was a true collaboration, driven by close teamwork with SIGA’s Head of Marketing in North America.
Together, we crafted high-quality, cinema-grade tutorial and infotainment videos that aligned perfectly with SIGA’s brand and goals. Once the core message was defined, our filmmaking experts took the reins, implementing the latest techniques using state-of-the-art cinematography equipment.
Every step of the way, we worked to refine the message, making strategic adjustments and coaching SIGA’s on-camera talent to ensure an authentic, compelling performance.
This dynamic, communicative approach allowed both teams to blend their expertise seamlessly. The result? Videos that not only captured the essence of SIGA’s mission but engaged the target audience with precision and creativity.
It’s a partnership both companies are proud of, and it’s clear that this synergy has led to outstanding outcomes.
For Your Consideration.
From defining the target audience to crafting an ongoing video marketing strategy, ZooLeey addressed SIGA’s specific needs by creating engaging, informative videos that resonated with builders and developers across the US. Through seamless collaboration, expert filmmaking, and strategic content distribution, ZooLeey helped SIGA increase their social media following, boost sales, and grow their market share.